We'll cut right to the chase: Terms like "natural" and "organic" aren't regulated, so even if you see them slapped across the label of a box, take it with a grain of salt. That said, if you're looking for a more natural formula (aka plant-derived)—whether it's because you're pregnant, are trying to bring yourbleached, overprocessed hairback from the brink, or simply striving to be a more conscious consumer—you should do some ingredient sleuthing first.
According toRob Forgione, cofounder of My.Haircare, you may want to avoidparaphenylenediamine (PPD)and resorcinol due to their potential to irritate the skin.Forgione and hair educatorGuy Tangagree ammonia isn't the greatest either. "It can be harsh and cause irritation, redness, and discomfort on the scalp," says Tang. So we searched high and low to find plant-based and henna hair dyes that don't include these potential irritants. With formula, coverage, and shade range in mind, as well as the advice of haircare specialists, we narrowed it down to the best natural hair dyes that will give gorgeous color without chemicals.
Our Top Picks
Best Overall:
Best Gentle Formula:
Clairol Natural Instincts Demi-Permanent Hair Dye at Amazon$26
Best Permanent Hair Color:
Best Semi-Permanent Color:
Best for Bright Colors:
Best for Dark Hair:
Best for Relaxed Hair:
What We Like
Wide shade range
No developer required
Minimal ingredient list
What to Consider
Package directions could be clearer
Key Ingredients: Henna | Type: Plant-based | Shades: 20 | Size: 3.5 oz | Cruelty-Free: No
Our top choice may have been designed for professional colorists, but skilled at-home users will love the semi-permanent, easy-to-mix formula. There are 20 shades available, all of which contain—wait for it—10 ingredients or fewer and are anywhere from 82 to 100% plant-based. The semi-permanent formula lasts for up to 20 shampoos.
This natural hair dye uses a purified version of henna (in this case, one derived from cassia angustifolia leaf) to create a wide array of shades ranging from brunettes and blondes to trendy pastels and rainbow hues. Big plus: this dye only needs to be mixed with water—no separate developer necessary.
What We Like
Available at major drugstores
Long-lasting formula
Covers grays well
What to Consider
Reviewers note color doesn't always match the box
Key Ingredients: Cannabis sativa (hemp) seed oil, sesame oil (brunettes), black tea (dark hair), cranberry (reds), chamomile (blondes) | Type: Demi-permanent | Shades: 16 | Size: 2.5 oz (developer), 1.7 oz (cream colorant), 1.7 oz (conditioning gloss) | Cruelty-Free: No
Those looking for an affordable, user-friendly option for covering grays or trying a new shade will appreciate the demi-permanent formula. It's inexpensive and free of a litany of ingredients, including ammonia, parabens, sulfates, silicones, and phthalates. (Just a heads up, it does contain resorcinol.) The cream formula doesn't drip, and the color lasts up to six weeks all while completely covering any pesky grays. Bonus points for the inclusion of a botanical-based conditioning gloss. Some users have mentioned the color they get doesn't always match what's on the box, but that could have more to do with what base color they started with than anything else.
What We Like
80% naturally-derived
Wide shade range
Hydrating with coconut oil
What to Consider
Not ideal for a complete color change
Key Ingredients: Coconut, aloe vera | Type: Demi-permanent | Shades: 38 | Size: 5.85 oz | Cruelty-Free: No
Ultra-gentle and ammonia-free, this bargain buy is made with 80% naturally derived ingredients, such as coconut oil, aloe vera, and vitamin E. You can expect this demi-permanent color to last up to 28 washes. For this reason, Natural Instincts is best for blending smaller sections of gray or enhancing your natural shade and shine rather than a complete color change. Still, there are over 35 colors to choose from, including an extensive mix of blonde, brown, black, and red tones.
What We Like
100% natural henna
Minimal ingredient list
Affordable
What to Consider
Application process is more involved than other options
Key Ingredients: Henna | Type: Plant-based | Shades: 8 | Size: 4 oz | Cruelty-Free: Yes
If you want an entirely natural option, henna-based color is the way to go. Available in eight colors, there's literally nothing else in Rainbow Research besides henna in the form of cassia obovata powder. The process can take some getting used to—you add boiling water to the powder to create an oatmeal-like consistency before painting it onto your hair. We also wish the color lasted longer—it only lasts four to six weeks. Still, happy reviewers rave about the plant-derived formula and the natural-looking results.
Best Permanent Hair Color
Madison Reed Radiant Hair Color Kit
What We Like
Permanent color lasts a long time
Strengthening with keratin
Drip- and run-free
What to Consider
May need to redo roots every 6-8 weeks
Key Ingredients: Argan oil, keratin, ginseng extract | Type: Permanent | Shades: 36 | Size: 1.7 oz (radiant cream color), 2.5 oz (conditioning color activator), 0.7 oz (barrier cream), 0.5 oz (color protecting shampoo and conditioner) | Cruelty-Free: Yes
Madison Reed was the first brand to have "six-free" permanent hair color, meaning it doesn't contain ammonia, parabens, resorcinol, PDD, phthalates, or gluten. Instead, the Radiant Hair Color is packed with nourishing and strengthening ingredients—keratin and argan oil—to improve your strands' look and feel. The thick cream formula won't run or drip and covers grays completely. And since it's a permanent color, it won't wash out or fade (but you'll probably need to redo your roots every six to eight weeks).
What We Like
Great for temporary changes
Ammonia-free
Customizable with White Mix (sold separately)
What to Consider
Pricier than other options
Key Ingredients: Argan oil | Type: Non-permanent | Shades: 17 | Size: 3.4, 10.1 oz | Cruelty-Free: Yes
For commitment-phobes or those who just want a temporary color change, this color-depositing hair mask is a great pick. Each of the 17 shades (ranging from bolder tones to more subdued hues) lasts anywhere from four to 10 shampoos. And to the point of natural, the wash-out formula is ammonia-free, vegan, and cruelty-free, with certifications from PETA, Leaping Bunny, and the Vegan Society.
Best for Bright Colors
Manic Panic Semi-Permanent Hair Color Cream
What We Like
Wide fantasy color shade range
Ammonia-free
Long-lasting formula
What to Consider
Must bleach dark hair for best results
Key Ingredients: Synthetic beeswax, Humulus lupulus (hops) extract, Anthemis nobilis (flower) extract | Type: Semi-permanent | Shades: 86 | Size: 4 oz | Cruelty-Free: Yes
Looking to go bold without the chemicals? Manic Panic won't let you down. The formula is vegan and cruelty-free and skips all the aforementioned ingredients that can cause irritations. There are over 40 fantasy shades to pick from (including some that'll glow under a black light if you really want to get wild). The color lasts up to six weeks, but you'll get the most vibrant results on hair that's either naturally light or has already been bleached.
What We Like
Nine brown and black shades
Dermatologist-tested
Easy to rinse out
What to Consider
Reviewers note color doesn't match the box
Key Ingredients: Botanical oat milk, soy protein, argan oil | Type: Permanent | Shades: 18 | Size: 2.0 oz (tube color cream), 2.0 oz (developer lotion), 1.7 oz (nourishing conditioner) | Cruelty-Free: No
There are 18 shades of this permanent color available, nine of which are geared toward brown and black tones. It's also dermatologist-tested—a boon for those with sensitive scalps. Still, the dye is full-on permanent, super vibrant, and touts 100% gray coverage. This is always a plus, especially on darker hair. We love that it's easy to use but wish that the resulting color more accurately matched what's on the box.
What We Like
Gentle enough to use one day after you use hair relaxer
Soothing with aloe extract
Contains MoistureDuoTM conditioner for extra protection from dryness
What to Consider
Comes in limited shades
Key Ingredients: Ethoxydiglycol, tocopheryl acetate, aloe vera extract | Type: Permanent | Shades: 5 | Size: 1.8 oz (tube color cream), 2.6 oz (developer lotion), 0.05 oz (nourishing conditioner) | Cruelty-Free: No
This hair dye was designed for use the day after relaxing or straightening—you can use it one day after you relax or straighten your hair. It's also a good choice for covering grays. The creamy formula is easy to apply and blend—and we love that you only need to leave it on for five minutes. It's also a super hydrating and nourishing conditioner that helps lock in moisture and prevents dry, brittle strands.
What We Like
Effectively covers grays with permanent color
Gentle, nourishing formula
Relies on botanical ingredients
What to Consider
Thick consistency; hard to mix
Key Ingredients: Botanical pigments | Type: Permanent | Shades: 21 | Size: 1.7 oz (color cream), 1.7 oz (developer) | Cruelty-Free: No
Concealing grays can be challenging—they're notoriously stubborn to cover—but this dye does the trick. It calls on botanical pigments to deposit permanent, natural-looking color while other plant-derived ingredients nourish your scalp and strands—we're talking jojoba, coconut oil, and vitamin E, to name a few. And it doesn't contain ammonia, PPD, or resorcin. The color cream and developer are pretty thick, which can make them hard to mix, but otherwise, this is a DIY-friendly kit.
What We Like
Multiple shades of black
Deep, rich pigment
Leaves hair super soft and shiny
What to Consider
May stain clothes and surfaces
Active Ingredients: Ethanolamine, squalane, bamboo extract | Type: Permanent | Shades: 33 | Size: 1.7 oz (cream color), 2.5 oz (developer) | Cruelty-Free: Yes
For black hair dye, we recommend IGK's Permanent Color Kit. The vegan, cruelty-free formula comes in 33 deep, rich shades. In addition to pure black (in the shade Volcanic), there are a few variations, such as almost black, deep ash brown, and comic book-inspired blue-black. As noted, this is a permanent hair dye. Make sure you're ready to commit, as darker colors (especially black) are harder to lift. Also, the highly pigmented formula can stain clothes and surfaces, but it comes with a stain-remover pad.
Best for Red Hair
Herbatint Permanent Haircolor Gel
What We Like
Many shades of red
Gentle, herbal-infused formula
Fragrance-free
What to Consider
Not fast-acting
Active Ingredients: Hydrogen peroxide, herbal extracts | Type: Permanent | Shades: 36 | Size: 4.6 oz | Cruelty-Free: Yes
Thinking about going red? This ammonia-free, herbal-infused hair dye comes in 36 shades, including many fiery tones, from crimson and mahogany to orange and coppery blonde. The gentle formula is also fragrance-free and promises not to have a strong chemical odor. Just a heads up, you have to leave the dye on for about 40 minutes. And, you might need two applications to get the color you want.
What We Like
Various blonde shades
Doesn't contain ammonia or bleach
Herbal-based formula V
What to Consider
Won't lighten dark hair
Contains PPD
Active Ingredients: Ethanolamine, m-aminophenol | Type: Permanent | Shades: 31 | Size: 4.1 oz | Cruelty-Free: Yes
Whether you want to brighten your blondes, go strawberry blonde, or an ashier shade, this herbal-based dye can get you there, without ammonia, hydrogen peroxide, or bleach. This herbal-based hair dye comes in over 30 colors, including several shades of blonde. There's something for every bombshell, but take note: this will not lighten your hair—you need to have a light hair color already for the lighter blondes to show up. While it does contain PPD, blonde hair color often contains less of it, as it's more meant to lighten rather than deposit pigment.
What to Look for in a Natural Hair Dye
- Free of the Big 3: The three ingredients you'll want to avoid if you're a less irritating dye are ammonia, PPD, and resorcinol. According to Forgione, the effects of PPD range from minor to potentially serious (and some people may not react to it at all). "Every time you color your hair, your immune system registers a foreign particle on the scalp," he says. "Most of the time, there's no problem, but there can be a time when somebody has a PPD color on their hair, and they have a reaction." Ammonia opens up the hair cuticle so that color can better penetrate the hair shaft. However, Tang notes that it can irritate the scalp, and "some individuals may also be allergic."
- Formula: Many of the more natural hair dyes are demi-permanent formulas, meaning they'll gradually wash out. "Demi-permanent hair color deposits color onto the hair shaft without permanently altering someone's natural color," says Tang. "It primarily adds color to the outer layers of the hair." If you're looking for a more dramatic result or need gray coverage, permanent formulas are the way to go.
- Shade: Semi-permanent, plant-based hair dye often comes in vibrant colors. Since it gradually fades over a few weeks it can offer a fun way to try a new shade without committing. Many kits also come in shades that mimic natural hair colors, which is perfect if you're looking to conceal grays or adjust your current color to a lighter, darker, warmer, or more cool-toned hue.
FAQ
What can I dye my hair with naturally?
Henna is a popular choice for dying hair without using store-bought dyes. It’s a plant-based dye that deposits color, typically red, dark brown, or black. Other options include black tea for dark hair, chamomile for blondes, and cranberry for reds. Keep in mind your results will likely be much subtler than if you used a more traditional hair dye.
How can I color my gray hair naturally?
Henna powder is a good choice for coloring gray hair. Henna comes in several colors and is easier to control than some other types of home-dying plant-based techniques, like coffee or tea.
How can I dye my hair without damaging it at home?
Use a product like pure henna without any additives and be sure not to leave it on too long to avoid damaging the hair. Otherwise, you can choose a demi or semi-permanent color that deposits color and doesn’t contain peroxide or bleach to lighten the hair.
Why Trust Byrdie
Byrdie contributor Melanie Rud has over a decade of experience in the beauty industry, writing for some of the biggest magazines and websites out there. She regularly uses a barrage of hair products, has tested numerous products, and has experimented with hair dye from time to time.
- Rob Forgione is a color specialist and the cofounder of My.Haircare, a line of vegan hair care products and colors for consumers and professionals.
- Guy Tang is a hair colorist and the creator of #Mydentity.
According to ourDiversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find any natural hair dyes from a Black-owned and/or Black-founded business. If you know of one we should consider, please email us atcontact@byrdie.comand we will evaluate the product ASAP.